Volume 1 · Issue 4 · May 2026
In This Issue
Managing Partner
Letter from Michael

The Navigator — Reflections on Leadership & Life

What Building a Training System Taught Me

Michael Stallings  •  May 2026

I've spent the last several months, working with our team, building something I never expected to build: a training system that tells people no.

Not "no, you can't join." No as in: "Not yet. You're not ready, and I care about you too much to let you skip the foundation."

We call it ELEVATE. It's the mortgage advisor training architecture we've built for NorthStar — and it has a gate. When an advisor finishes onboarding, the system doesn't hand them a congratulations banner and dump them into training. It stops. It runs an assessment. It identifies the problems we think they should solve first. And then it waits for the coach to review it.

That pause — that gate — is the whole philosophy.

The Grind Is a Lie

Our industry loves the grind. We wear it proudly like a badge. Dial more. Work harder. Sleep less. I spent most of my career in that mode. And then life taught me — in the hardest possible way — that the grind doesn't save you. Systems and great people do.

When I lost Jodi, I ran on pure willpower (and tequila) for about 6 months. But both run out. What carried my family through wasn't hustle — it was the people and structures around us that held things together when I couldn't.

That's what ELEVATE is. It's my attempt to build, for every advisor who joins this team, the structure I wish I'd had for most of my career. A system that carries you forward even when motivation fades. A framework that says: here are the problems we think you should solve first — not a firehose of content and a pat on the back.

Why the Gate Matters

This week I was in the weeds with my team on the gating logic. These are small details. But it forced a bigger question: what are we actually protecting our advisors from?

We're protecting them from speed without direction. From consuming content without context. From feeling productive when they're really just busy.

I've watched too many advisors drown in a sea of training modules they were never ready for. The gate is an act of care. It says: I see where you are, and I'm going to meet you there.

Discipline as Love

My daughter Sophie once reflected on grace in a way that stuck with me. She talked about words being "seasoned with salt" — offering strength and support, not just sweetness. That idea shapes how I lead.

A training system with no gate is all sweetness. Come on in. Here's everything. Good luck. A system with a gate is seasoned with salt. It says: I believe in you enough to slow you down. I'm not going to let you build on a shaky foundation just because it feels faster.

Discipline is the highest form of love. And the gate is where discipline lives.

What I'm Really Building

People ask me sometimes what NorthStar is. We're a mortgage company, sure. But what I'm really building is a factory that builds careers. ELEVATE is the assembly line — not for loans, but for people. It audits where you are. It assesses what you need. It gives you a roadmap. And it doesn't let you skip ahead.

I don't just want advisors to succeed. I want them to succeed on a foundation strong enough to carry them through whatever comes next — the market shifts, the personal storms, the seasons where willpower alone won't cut it.

The Takeaway

If you're building anything — a team, a business, a career — ask yourself: where's the gate? Where's the moment in your process where you slow down, look someone in the eye, and say "Here's where you are. Here's what we think you should tackle first. And I'm going to walk this road with you."

That's not a bottleneck. That's a foundation. And the right foundation makes everything else possible.

— Michael Stallings
Managing Partner, NorthStar Mortgage Advisors
Father of Bo, Sophie & Reed
🏗
Builder Division
Kelly Rockouski
Kelly Rockouski

The NorthStar Builder Division continues to generate brand awareness and drive meaningful growth across the Southeast. Our team remains highly involved in the Greater Atlanta Home Builder Association, attending weekly events and maintaining an active presence at charity and philanthropic organizations. LinkedIn continues to serve as a strong B2B visibility channel as Kelly stays focused on deepening relationships with active builder prospects.

There are over 200 active builder prospects in the database, all ranked in priority. The Builder Division is positioned for continued expansion with geographic growth across the Southeast and continued CRM adoption as key priorities for Q2 and Q3. We are confident the Builder Division will remain a primary driver of NorthStar's progress toward our $1B growth goal.

2026 Targets

Volume
$150M

Approx. 500 homes in builder loan volume

Expansion
10-15

New active builder partners across the entire SE

Efficiency
50%

Converting active builders to preferred lender status

The Builder Division isn't just growing — it's deepening. Every road show visit, every backlog meeting, every CE class we host is another touchpoint that moves us from vendor to trusted partner. That's the standard we're holding ourselves to this summer.

— Kelly Rockouski, Builder Division

Current Status & May Focus

  • Meritage Homes: Focus is on establishing a backup lender relationship. Meeting held April 23, 2026 — follow-up in progress.
  • Holland Homes: Backup lender focus. Meeting rescheduled to mid-May.
  • Adams Homes Road Show: Goal to visit all 35 sales offices by end of summer. Alabama and Florida golf outing scheduled.
  • Americas Home Place: Goal to visit all sales offices by end of summer. Focus on one-time close for C2P. Events listed at americashomeplace.com
  • GROWTH Homes: Continuing to navigate opportunities with increased visibility in Birmingham and Texas.
  • Adams Homes Playbook: Sharing the NorthStar playbook for continued leverage and sales agent training — positioning as a true resource, not just a lender.

May Initiatives

  • Continue sharing and creating content for the Builder Newsletter
  • Launch CE Classes for Builders online at northstarlending.com
  • Continue driving engagement for "Sit and Sell Saturdays" with loan officers
  • Generate Construction Perm Loan page online at northstarlending.com with process matrix

May Events & Engagement

May 1
Grand Opening — AHP Cashiers, NC (12:00–4:00 PM)
May 1
Brunswick Construction Open House — AHP
May 5
Professional Women in Business Luncheon (PWB)
May 5
HBA Chattanooga Golf Tournament
May 5
Bill Lisecki Lunch with Adams Homes
May 7
GAHBA Luncheon — Gwinnett
May 7–8
Birmingham/Huntsville Days — Tower Homes, GROWTH Homes, Adams Homes, Davidson Homes
May 9
Albany AHP — Flowers for Mothers Event (10:00 AM–12:00 PM)
May 12
HBA Chattanooga Member Meeting
May 12
GAHBA Metro South Luncheon
May 14
Holland Homes Meeting (rescheduled)
May 15
GAHBA Golf Tournament — Reunion
May 19
Forsyth GAHBA Luncheon
May 28
GAHBA Associates Council Social

Active Business Development — May Focus

We are currently in active development with the following builders:

  • Kerley Family Homes
  • Stanley Martin Homes
  • Kolter Homes
  • Windsong Communities
  • Southwyck Homes
  • Landmark Fine Homes
  • Meritage Homes

Strategic Focus

  • Sales Manager Alignment: Communicating directly with local sales managers to ensure they understand our programs, including the C2P flyer.
  • Identifying Roadblocks: Investigating specific challenges or lender competition at each site.
  • Preferred Status: Pushing to become the "first choice" lender to hit our 50% conversion goal.
  • Team Growth: Actively recruiting 2–4 new builder-specialized LOs to support expansion in FL, SC, NC, TX, and AL.
Operations
Maddie Eifert
Maddie Eifert

I want to start by recognizing the incredible effort from our entire Loan Partner team this past month. April was a strong push, and that doesn't happen without the long hours, late nights, and even weekends that many of you put in to make sure our loans continued moving forward.

What stands out most is the consistency. No matter the volume, the challenges, or the pace — we continue to show up, support each other, and get the job done. That level of commitment directly impacts not only our internal teams, but the families we're helping get into their homes every day. It does not go unnoticed, and I'm incredibly proud of this group.

✅ What's Going Well

Notes to Underwriting — The improvement here has been significant. Clear, concise notes — especially on initial submissions and mid-clears — are helping Underwriting understand the story of the loan faster and move through files more efficiently. This is exactly the kind of detail that drives faster turn times.

8-Day Out Emails — These have made a big impact in keeping all parties aligned as we get closer to closing. The visibility and communication are helping prevent last-minute surprises and keeping deals on track. Thank you for staying consistent with these.

Points of Friction — Opportunities to Improve

  • Day 1 Certainty Opportunities: When a borrower has been on the job 12+ months and a valid VOE is in the file, double-check eligibility. When used correctly, this can eliminate all income documentation — easily saving 1–2 days in the process.
  • Income Calculations (Variable Income): We are still seeing income calculated off 1–2 paystubs. This creates rework and delays. Income must always be calculated using guideline-based averaging (YTD, prior year, etc.).
  • Fraud Guard Reviews: This is a critical step that is being missed. If not run and reviewed prior to submission, it can result in last-minute conditions and delays at closing. Treat this with the same importance as reviewing income and assets.
  • Property Classification (PUDs): Misclassification is leading to avoidable conditions. Taking a few extra minutes to cross-check appraisal, title, and contract upfront prevents multiple touches on the file later.
  • Mid-Clear Notes: Great improvement overall — now let's simplify. Focus only on what is new or changed. Overloading notes or leaving outdated information can slow Underwriting down instead of helping.

Big Picture Reminder

  • Submit clean, complete files
  • Keep Underwriting moving efficiently
  • Eliminate avoidable back-and-forth

Every small detail handled upfront saves time later — and that's what allows us to continue delivering at a high level.

👏 Closing Shoutout

I also want to recognize our Underwriting team. The partnership and communication we've seen recently has been a huge contributor to the improvements we're making. The collaboration between Loan Partners and Underwriters is what drives our success, and it's been great to see that alignment continue to strengthen.

Thank you again to the entire Loan Partner team for your hard work, dedication, and the extra push to make April a success. Let's keep building on this momentum.

— Maddie

📈
Enterprise Development
Jennifer Collins
Jennifer Collins

April continued to build on the progress made in recruiting process improvements. As we head into May, Enterprise Development remains focused on monitoring adoption, refining onboarding, and identifying additional opportunities to support the growth of the team.

More details to follow as initiatives progress through the month.

🎉
Welcome to the NorthStar Family!
We're excited to celebrate the newest members who have joined our team over the past 90 days.
Name Position
Jorge GalloLoan Officer
Josie MaloneLoan Officer
Cooper LockridgeIT Intern
Ivie HillerLoan Officer Assistant
📋
Underwriting Manager
Nancy Fowler
Nancy Fowler

How We Operate

The Underwriting Team operates as a true team — not as individuals. Members cover each other to handle file overloads, swap files, and help clear conditions, maintaining constant and consistent communication throughout the day.

Team members reach out to bounce scenarios or questions off each other after completing their own necessary research.

I would like to thank the entire Underwriting Department for your continued outstanding efforts. Your professionalism is demonstrated daily by providing excellent customer service, completing deadlines on time, communicating with all interested parties on the loan file, and sufficiently multi-tasking to meet all required deadlines. Your hard work is essential to our success.

Action Items for Processors & Processing Assistants

To ensure the highest quality in our loan files and prevent downstream delays, please implement the following steps immediately:

Points of Friction — File Quality

  • Data Verification: Take extra time to verify the spellings of the names of all parties in the transaction. Additionally, verify that the correct property addresses are accurately recorded in Nano.
  • Document Management: Turn all pages of documents upright and ensure they are in the correct order. Highlight bank statements for the information you are trying to verify — such as Earnest Money, Child Support deposits, Buy Here Pay Here accounts, and third-party payments.
  • Communication: Continue to write notes in TASK. This documentation is very helpful to the Underwriting team and keeps everyone aligned on the story of the file.

Thank you for your attention to these details — they are vital for an efficient workflow and a smooth experience for our borrowers and partners.

🔑
Closing/Funding
Edwin
Edwin

🌟 Team Shoutout

A huge shoutout to Tommy and Sandi — their work ethic and constant willingness to jump in and help each other whenever needed is something special. We're lucky to have you both!

Summer Volume: Efficiency is the Priority

As summer volume picks up, tightening our efficiency becomes the priority. Remember — you never have to navigate a difficult file alone. If you hit a roadblock, don't hesitate to reach out to Underwriters, Processors, or LOs. Everyone is happy to help.

To keep things moving, please do your research first so you can paint a clear picture of the issue. Whenever Edwin is asked a question — or even when wondering why a document is required — the first step is going to Gemini to confirm details and get clarity. Using this as a first step ensures that when you do reach out, you can be specific so others don't have to guess.

This proactive approach prevents closing delays and post-closing issues, ensuring a much smoother process for our partners and borrowers. Let's keep those communication lines open and handle the summer volume efficiently!

Market Pulse
May 2026
May 2026 Market Snapshot
What Advisors Need to Know This Month
📊 Rates

The 30-year fixed remains in the mid-to-upper 6% range. The Fed has signaled patience, and buyers who have been waiting for a dramatic rate drop are slowly coming to terms with today's environment. Help your clients do the math — waiting has a cost too.

🏘 Inventory

Spring inventory continues to expand in most markets, particularly in the $300K–$500K range. More listings means more choices — and more competition for buyers who aren't pre-approved. Now is the time to push pre-approvals hard.

🏗 Builder Activity

Builder momentum is strong heading into summer. C2P pipelines are building, road show visits are underway, and new market entries in Alabama, North Carolina, and Texas are creating fresh opportunity. Connect with Kelly if you aren't plugged into the builder channel.

💡 Buyer Sentiment

May brings motivated buyers — graduation season, job relocations, and families wanting to be settled before the school year. These buyers have deadlines. Speed and responsiveness win deals right now.

🎯 The May Opportunity

May and June are historically the busiest closing months of the year. Every pre-approval you lock in this week is a potential closing before summer. The pipeline you build now determines your summer. Don't let up.

📣
Marketing
Lauryn Hopson
Lauryn Hopson

April's Standout Content Creators

Rebekah Wagers

Shoutout to Rebekah Wagers (@rebekahwagersmortgage) for her creativity and consistency this month. Rebekah is doing it right — leaning into AI tools, jumping on trending topics, and communicating in a way that feels fresh, genuine, and engaging. Her content stands out because it doesn't look like everyone else's. Keep setting the bar, Rebekah! 🌟

Rachel Benton

A big shoutout to Rachel Benton (@mortgageswithrachelbenton) for the way she connects with partners in person and then carries that relationship right onto social media — sharing, tagging, and staying visible long after the handshake. That's the move. When you tag the people you meet with, you open your content up to their entire network. Rachel gets it, and it shows. 🤝

May Marketing Focus: Your Strategy in Three Acts

This month we want to highlight three things that are working right now and that every advisor on this team can start doing immediately.

1. Tag the People You Meet With

This is one of the most underused strategies on social media. When you attend an event, close a loan, meet a realtor for coffee, or show up at a builder community — tag them. Every tag is an introduction to their network. Their followers see your name, your face, and your content. Tagging is free advertising to an already-warm audience. Make it a habit every single time.

2. Keep Posting Closings

Closings content works — full stop. People want to work with successful loan officers, and the best way to show you're successful is to show your success. Every closing post is social proof. It tells realtors, buyers, and referral partners that you are actively closing loans and that your clients are happy. Don't overthink it — a photo at the closing table with a happy client and a simple caption goes a long way.

3. Ride the Trends (Smartly)

You don't have to chase every viral moment, but staying aware of trending audio, formats, and topics gives your content a boost in reach. Use AI tools to help you adapt trends to the mortgage world. Rebekah is a great example of this done well — she takes what's trending and makes it relevant to her audience without it feeling forced. The goal is always authenticity first, trend second.

Social media is a long game, but these three habits compound fast. Pick one and start this week.

💬
Team Recognition
Compliments & Shoutouts

This is your space to recognize a teammate who went above and beyond. Shoutouts submitted by the NorthStar team each month.

Ansley Hutcheson Ansley Hutcheson

I want to give a BIG shoutout to Edwin Martinez for having to deal with all of my crazy and some last minute closings this week. He deserves a raise 😉

Chris Stacy Chris Stacy

I want to give a HUGE shoutout to Rockstars Kayla Sweat and Nancy Fowler. Nikki and I have a builder deal that had a closing date on the contract of 5/12. The buyers begged to close instead at the end of April. Clear to Close this morning and we will be closing Tuesday 4/28 — 13 days early!! Nikki and I could not have made this happen without Kayla and Nancy. Talk about making an impression on all parties! Believe me, this does not happen at other places. THIS IS WHAT MAKES NORTHSTAR DIFFERENT FROM OUR COMPETITION!!

Want to submit a compliment for next month's issue? Reach out to Lauryn in marketing!

🎂
Team Celebrations
May Birthdays 🎉
May 6 🎂
Edwin Martinez
May 9 🎂
Katherine Gudz
May 9 🎂
Matthew Lamar
May 15 🎂
Samantha Vete
May 16 🎂
Nikki Taylor
May 23 🎂
Tristan Barclay
May 25 🎂
Matt Coker
May 26 🎂
Jeremiah Wetzel

Wishing all of our May birthday celebrants a wonderful month! 🎈

Employee Highlight
Getting to Know the Team

Each month we spotlight members of the NorthStar family — the people behind the pipeline who make this company what it is. This month, meet Aimee Petersen and Abby Kikta from our Operations team.

Aimee Petersen
Aimee Petersen
Loan Partner
A Little About Me

I'm from Clarksville, Arkansas — we live in the country at the foot of the Ozark Mountains. We love the outdoors: RZR riding, jeeping, boating, spending time in the pool, and vacationing with our family. Most importantly, my faith in Jesus is a big part of who I am and what keeps me grounded.

A Day in the Life

My days are usually spent working through borrower conditions and pushing every file as far as possible. With a large pipeline, every day counts — especially leading up to month end. I've been in mortgage since 2005 in roles ranging from Loan Officer to Secondary Marketing to Processing, and I genuinely love the industry. I take a lot of pride in creating a smooth experience for borrowers and helping get loans to the finish line.

💡 Aimee's Advice for Loan Officers

Set up a strong file upfront, set clear expectations with your borrowers, and be available when issues come up. Good communication makes a huge difference in keeping files moving smoothly. And don't forget to have a little fun with your team along the way — we're all working hard toward the same goal, and a little appreciation goes a long way.

Abby Kikta
Abby Kikta
Loan Partner
A Little About Me

I grew up in Dallas, GA and made the move to North Alabama in the summer of 2022. These days, when I'm not working loans, I'm working cows 😂 It's a whole different kind of hustle!

A Day in the Life

My days are spent behind the scenes making sure every file is moving the way it should — monitoring pipelines, staying in close communication with the team, and jumping on calls to work through anything that needs attention. I enjoy the people I work with most, and the continuous support we give each other makes all the difference. What I love most about this role is that there's always something new to learn. Every file is a chance to grow, and I'm committed to becoming the best version of a loan partner I can be.

💡 Abby's Advice for Loan Officers

Make sure you have a good application and know the plan for each file. A strong start makes everything downstream smoother for everyone involved.

📊
Production
April 2026 Numbers
Total Volume
$58.8M
Funded
Units Closed
185
Transactions
Production Report
2025 YTD vs. 2026 YTD
January–April funded volume — year-over-year comparison
Jan–Apr 2025 YTD
$184.6M
Company-wide funded
Jan–Apr 2026 YTD
$220.2M
Company-wide funded
+19.3%
YTD Growth
+$35.6M
April 2025
$55.3M
Company-wide funded
April 2026
$58.8M
Company-wide funded
+6.3%
April YoY Growth
+$3.5M
Top Advisors — April 2026
1
Clayton Tyrel
Clayton Tyrel
$6,654,661
21 families
2
Mitchel Feraco
Mitchel Feraco
$5,105,756
12 families
3
Drew Lingo
Drew Lingo
$4,321,281
21 families
Full Leaderboard
# Mortgage Advisor Volume Families
1Clayton Tyrel$6,654,66121
2Mitchel Feraco$5,105,75612
3Drew Lingo$4,321,28121
4Zachary Creasia$4,290,09611
5Gage Dollar$4,094,90613
6Kelsey Wetzel$3,943,19611
7Stephen Templeton$3,002,1357
8Rachel Benton$2,631,1868
9Rebekah Wagers$2,166,5257
10Jerahme Wetzel$2,119,2916
11Jay Alexander$1,996,8867
12Lindsey Limardo$1,969,8976
13Dexter Gaines$1,502,8705
14Wesley Kelley$1,391,7546
15Jennifer Collins$1,321,3024
16Keith Queen$1,228,6684
17Macie Baglin$1,112,8564
18Michael Stallings$1,112,8002
19Jen Broome$1,068,6553
20Judith Freve Reese$1,064,1993
21Jason Cryder$948,6861
22Chris Stacy$823,3392
23Meredith Waddell$814,8546
24Wesley Barclay$755,2002
25Hannah Queen$693,7503
26Skye Phillips$588,9932
27Nathan Duce$576,6612
28Rachel Duce$373,1171
29Matt Coker$306,0001
30Hayley Sansing$299,9001
31Laura Royal$265,0501
32Kicha Gaskin$158,7901
33Travis Fredrick$130,0991
This Month's Focus
May Priority: Close What You Started
Spring is peak season. The pipeline you built in April is ready to convert.

May is the month where the work you've been doing all spring pays off. Buyers are motivated, inventory is moving, and the referral relationships you've been nurturing are ready to produce. The only question is whether you're going to close with the same urgency you used to open.

Your action item this month: Audit your active pipeline right now. For every pre-approval you issued in March and April, make a personal touchpoint this week. The buyers who feel forgotten go somewhere else. The ones who hear from you close with you.

Here's your playbook
  1. 1
    Touch every pre-approval in your pipeline. A quick call or text to check in is all it takes. Ask where they are in their search, if they need anything updated, and remind them you're ready to move fast when they find the right home.
  2. 2
    Post a closing this week. Closings content is social proof. One photo at the table with a happy client tells the market that you are active, you are closing, and people trust you. Do it every single time.
  3. 3
    Ask for the referral at closing. The moment a client is happiest is when you ask. Don't wait for the thank you card — ask at the table: "Who else do you know that's thinking about buying or refinancing this year?"
May belongs to the advisors who refuse to coast. Close strong, ask boldly, and build the pipeline for June. Let's finish Q2 at full speed.
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